Twitter Will Begin Selling Who Follow Recommendations

Not only tweets live the balance sheet of Twitter. In seeking to make money, the company behind the microblogging service is expected to announce on Tuesday during an event on advertising that takes place in New York, a new way for companies to promote their products. There are the Promoted Tweets, which cost about $ 100,000, but Twitter wants more.

Instead of promoting certain tweets, the company will now launch a way to promote also corporate profiles on Twitter. For example, if Coca-Cola or AT & T want to gain new followers, you will have a tool specifically for this purpose. That will cost money, of course.

The new feature should work in line with the Who To Follow, that panel that shows recommended profiles according to user interests. The same will apply to companies that hire this type of advertising, whose indications are susceptible to the tastes and habits of users.

In a hypothetical example, it would not be difficult to receive recommendation to follow the profile of General Electric in my Twitter, because I’m interested and occasionally comment on electronics. However, by the same logic, it would be almost impossible to see the recommendation to follow Johnson & Johnson, whose focus has nothing to do with those matters for which interested me.

Speculation realize two ways that Twitter could make money with the new feature: or charging for each new follower that the company win, or charging by the company’s exposure in the Who To Follow.

Which of the two options Twitter will choose? We will not know tomorrow.

 

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