In true fight between David and Goliath in social networks, the David of history is becoming increasingly muscles in Brazil. Recent data from comScore consulting firm show that the growth Facebook has accelerated in the last year. Just to emphasize: accelerated very last. You probably will not believe…
Comparing the total number of unique visitors to the sites of the major social networks, the result we have is an Orkut 24.7 million hits in February last year. Already this year, the number of visitors rose to 31 million, which computes a growth of 26%. For those who think the social network Google is dying, grow ¼ the period of one year seems reasonable. Or not?
But the show is even given by Facebook. Also in February 2010, the social network Mark Zuckerberg had 5 million visits. I had 20% of unique visits Orkut, which he laid against the appetite of American network here. With the migration of users of Orkut to Facebook, the social network presented last month the total number of 17.4 million visits. See, an increase of no less than 249% in just one year.
It is good to note that research from comScore takes into account only the social networking sites. I believe that Facebook applications in various platforms are a differential across the Orkut offers, and the same goes for the Like button, which does not generate immediate visits to facebook.com, but still a way to use the service . That is, our David could be even more powerful.
It was curious to know what the other social network entering the statistics from comScore? The Windows Live Profile in third place, with 12 million visits in February (up 7%). Fourth, Twitter grew by 53% and currently has 9.1 million visits. In the top 5, only Formspring lost ground (-13%).
It should be noted that the data refer to the use of social networks in Brazil, at work and in the home, users aged 15 or more. Still do not know if a search that disregard this age show Orkut more visits / month.
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