Apple jumped to the top of the Chinese market to adapt the iPhone to local preferences. Now, the company will follow the same recipe with Apple Watch
The Apple Inc. jumped to the top of the Chinese market to adapt the iPhone to local preferences. Now, the company will follow the same recipe with Apple Watch .
The new clock is available in gold, what appeals to the Chinese appetite for luxury.Apple also is promoting the WeChat messaging service, the Chinese company Tencent Holdings Ltd., an application used by half a billion people.
The smart clock costs from 2,588 Yuan ($ 413) in China, the positioning Apple to boost sales beyond the $182 billion in revenue with iPhone, iPad and Mac last year.
Apple’s sales in China increased by 70% in the last three months, with the help of the launch of the iPhone and the iPhone 6 Plus 6. With a larger screen than the traditional smartphones but smaller than that of the tablets, the new iPhone models were well received in the Chinese market, where consumers prefer to use a single device.
The Apple Watch “will be a roaring success in China,” said Shaun Rein, Managing Director of China Market Research in Shanghai. “It is a mark of status whose prices are not too excessive”.
The great China has contributed more than $16 billion for Apple’s sales in the last three months, about 21% of the total company. The country remains behind the Americas and Europe in terms of total revenue. However, the CEO Tim Cook said that China could end up becoming the biggest Apple market.
China has been a key component of Apple’s marketing for the clock since it was first announced in September. The device appeared on the cover of Vogue China before any other magazine.
The price of the Polo
Watch prices in China were disclosed on Tuesday, after Cook unveiled the device in San Francisco. The Apple Watch Sport is the least expensive model and costs 2,588 Yuan. The Apple Watch Edition, in gold 18 carats, will cost around 126,800 Yuan, more than the price of a car, Polo, Volkswagen AG.
Sales of luxury goods in China weakened due to the Government’s anti-corruption campaign, which has restricted the distribution of gifts. Luxury spending in mainland China fell for the first time in 2014, with a 1% indentation, to 115 billion yuan, according to the consulting firm Bain Co.
Typically, the ostensible factor of a new-generation apparatus would lead China to be one of the strongest markets of the Apple Watch Edition, but this year might be different because of the anti-corruption campaign, said Bryan Ma, an analyst at International Data Corp. in Singapore.
Fight against corruption
“The recent strong anti-corruption measures have decreased the thrust of some of these eye-catching LED watches,” said Ma. “The question is what kind of social statement the Apple Watch will represent China in comparison with a more traditional brand of luxury watches, like a. Lange Söhne”.
The Apple presentation on Monday included a video that showed the new store in Hangzhou, which emphasizes the value that China has for the company, said Andrew Uerkwitz, an analyst at Oppenheimer Co. in New York.
“It is possible that China is the most important market outside the United States and, without this fundamental market, I don’t know how the Apple could succeed with the clock or any new product,” said Uerkwitz.
Uerkwitz designs that the clock will have a good performance in China, which will contribute to international sales reach 15 million unit mark this year.
Neil Shah, an analyst at Counterpoint Technology Market Research, predicts that sales of the Apple Watch will be of more than 5 million units this year.
Although Apple has made the headlines due to the success of its products, the passage of the brand to the wrist hasn’t caught the attention of everyone.
Chen Zhiting, with a cap of the New York Yankees, was buying a clock in Beijing.He was looking for something sporty, that cost up to 50,000 yuan.
He would have interest in Apple Watch? “Apple manufactures watches?” he asked. “I thought this was the staff of the iPad”.
1. New crop
Sao Paulo-the Apple today launched the official Apple Watch at an event held in San Francisco. In addition to the smart watch, the company took the opportunity to announce the new 12 inch MacBook and other news. Check out the major announcements made by the company.
2. Apple Watch
The big news presented by Apple today was the Apple Watch. The Smart Watch had already been revealed by the company on the occasion of the launch of the iPhone 6in September. The clock communicates with the iPhone and it works as an extension of the smartphone screen. Will be offered with a choice of finish and in two sizes.
3. Watch arrives in April
In the United States, the price of the Apple Watch goes from $349, in the case of the smaller model with aluminum construction, the $17000 for the most expensive version of the Deluxe model, gold plated. The gadget can be ordered from the next day on April 10 and arrives in stores on April 24 in nine countries.Unfortunately, Brazil is not one of them.
4. Pay Apple and Siri on the wrist
With Apple Watch, the user can make payments via Apple Pay System. To do this, simply closing the terminal box. In addition, the gadget displays notifications received on the iPhone, the weather forecast and the user’s heart rate-among other information. Siri, the Assistant Speaker of the Apple, Apple Watch too.
The app Shazam, popular among iPhone users, is one of many that will make Apple Watch version. He is able to identify a song that’s playing in an environment and display your letter on the screen. According to Tim Cook, the Smart Watch has battery lasting 18 hours charge in regular use.
6. Aluminum or steel?
To reload the Apple Watch, simply attach a magnetic connector to your back. One of the versions of the clock is made of a special aluminium, which is 60% more resistant than aluminum and as light as he. The gadgets made of this material will arrive in stores in the United States with 349 and $399 price for small and large models, respectively. Already the steel models are priced between 549 and 1,099 dollars, depending on the color and type of bracelet.
7.12 inch MacBook
As pointed rumors, Apple today announced a new version of the MacBook. With Retina display of 12 inches, the gadget is lighter and thinner than the current models. It weighs 900 grams and is about 13 cm thick.
8. MacBook in three shades
All built in metal, the new MacBook has a screen that consumes 30% less energy than the previous generation of the gadget. In the United States, the 12-inch MacBook hits stores on April 10 with prices starting from 1,299 dollars. Have dark gray finish options, silver and gold.
9. HBO Now
From April, who have Apple TV will be able to subscribe to HBO streaming service Now so spare in the United States. The novelty will cost $14.99 per month. As we all know, Apple TV is the gadget from Apple that allows you to receive video from internet and display it on a tv.
10. Apple TV’s price reduction
Apple TV was cheaper, at least in the United States. Apple has announced that the price of the gadget fell from $99 to $69 as of today. According to the company, about 25 million units of this product have been sold since the launch.
11. Coca Cola
Tim Cook announced that the Apple Pay payment system will be accepted in Coca-Cola machines 40000. According to him, the system launched 3 months already is accepted in 700,000 retail outlets in the United States.
12. Research Kit
One of the new features announced today by Apple is the Research Kit. Back to medical research, this set of software tools will allow iPhone users to participate as volunteers in research done by hospitals and universities. Will be distributed with open source code.
13. Medical research
The first Research-based apps Kit are geared toward research on Parkinson’s disease, asthma, cancer and diabetes. The participation in these studies is voluntary and Apple promises that will not have access to the medical information of the users, who will be treated so classified.
In the event today, Apple reported that the major automakers have pledged to adopt the Car Play. Created by Apple, this system connects the vehicle to the iPhone.