The new Apple strategy seems to work, exclusive arrangements and an iPhone 7 Plus has been at a very high level with your model is to blame, but also the last movements of the giants of the Android platform may be related to directly record numbers.
Study Consumer Intelligence Research Partners, starred in it but its positive conclusions for Apple were already expected by good industry seeing the good reception of the new phones of Cupertino and the drubbing of Note 7, as well as criticisms to Google by the high prices of their Pixel and XL.
CIRP has studied behavior on the market of the 7 iPhone and iPhone 7 Plus during its first month on sale, confirming that the adoption rate is above than the of its predecessors the 6s and 6s Plus iPhone, although not at the level of the previous iPhone 6 and 6 Plus.
The launch of the iPhone stands 7 and 7 Plus between the successful launch of the iPhone 6 and 6 Plus in 2014, and the somewhat disappointing launch of iPhone 6s and Plus 6s in 2015. Share combined both iPhone 7 and 7 Plus slightly rises 71% 2015 models registered and down considerably from 81% registered the iPhone 6 and 6 Plus in 2014. The iPhone 6 and 6 Plus benefited from a new factor of form, a larger screen, and the introduction of the even bigger Plus model and priced ‘premium’.
Josh Lowitz, co-founder of CIRP
And how many Android users have gone to the Apple world?
As well, we are going to the data that interest us and that more has I presume Apple during the presentation of its latest financial results, and it is that the number of users of other platforms that have gone to iPhone and iOS has marked a new record After the arrival of the new iPHone 7 and its Plus version.
In fact, the report is explicit in data by stating that 17% of iPhone buyers Plus 7 and 7 were Android users, by 12% changed from the mobile platform from Google to Apple last year.
The two most successful launches of iPhone in the past three years were driven in its greater extent for users of iPhone faithful that they upgraded to a new model, and not so much for Android users that switched to iPhone.
Mike Levin, co-founder of CIRP.
The report also indicates that other platforms as BlackBerry or Windows have meant an extra 5% new iPhone buyers from other platforms, and has an impact on the fact that the number of users from other platforms nor is that it has been crucial to the success of sales of the iPhone 7, Despite having set a record.
Samsung, Google and a market in constant evolution
Surely there are many grounds for massive leakage of users to a iOS, though really do not believe that neither the exclusives as a Super Mario Run about to go to iOS and Android news, nor nor specifications, design and possibilities of the new iPhone 7 have had all the blame on this fact.
The truth is that the market is constantly evolving and is needed to play things, and we come from an exercise 2015 where he gave a coup with the successful Samsung Galaxy S6 and S6 Edge, which, together with disappointing developments that accounted for the iPhone 6S and 6s, Plus led in all probability many users of Apple to the Android platform.
However, this year the news are different, as the Galaxy S7 and its Edge version are an evolution of models from last year that increase their chances but without touching them too, maybe still had travel. On the other hand, 7 iPhone and its model Plus have led to a huge and very attractive change.
In addition, the Android catalog this year most important phones, the Google Pixel and Samsung Galaxy Note 7, have been disappointments each one for different reasons, leaving users misplaced and surely causing much tendency to seek renewal in an iPhone 7 Plus that Yes has shown good reviews and a host of market very positive.
Not to mention the changing politics of Google, which this year has surprised us with numerous features the sea of interesting that only an Android Wear without major renovations can be accessed in English, so the Pixel content release, this year and many other details that we won’t enter…
We’ll see what lies ahead 2017, because next year Yes important revolutions are expected the Samsung Galaxy range – Koreans need it to clean up its image after the problems of its Note 7-, and seems both Google to release all its innovations as other manufacturers have wanted to wait to This step you already need a very crowded market and too stagnant.