The Swatch plans to start selling a smart watch in the coming months, which puts the product in direct competition with Apple Watch
Zurich – the Swatch Group AG plans to start selling a watch smart in the next three months, which would put potentially the first product of this type of colorful watches Swiss manufacturer in direct competition with Apple Watch of Apple Inc.
The clock will communicate through the internet and “there is no need to carry it,” said CEO Nick Hayek in an interview.
The smart watch of Swatch will also allow consumers to make payments from mobile devices and work with Android and Windows software, he said.
Hayek is ready to take on Apple, which has scheduled the presentation of your smart watch for April. It is likely that the market for these LED smartwatches, which enable telephone communication or data, reach nearly $10 billion in 2018, compared with up to $1.8 billion in 2014, predicted analysts at Citigroup Inc. last year, with half of the market, in the future, coming from people who use traditional watches and exchange for new devices.
The Swatch has decades of experience in the development of technologies that could be included in a smart watch, like long-lasting batteries so thin they can be arched.
The Tissot brand the company manufactures watches with touch screens since 1999, we now offer an altimeter, a compass and sensors to measure the descent of a diver.
Hayek has been skeptical of the potential of the smart clock. Two years ago, he said he didn’t believe the smart clock would be a “revolution” for the sector. On several occasions, he expressed your concern that the screens of the watches were too small to communicate and that smart watches could need many changes.
Last year, he said the Swatch does not participate in a race to be the first to develop the products due to consumer resistance.
The company with headquarters in Biel, Switzerland, said he submitted a record number of patent applications in 2014, adding that this fact is reflected in the “release of numerous innovative projects in all segments” this year. Among these patents for batteries made with new materials that can double your performance, said Hayek.
“We will implement all this in new products,” said Hayek. “But some of these inventions, such as the battery, it will take a few years, and will also be aimed at other sectors, such as the automotive sector”.
The company is negotiating for more retailers to accept the payment system of the intelligent watch Swatch after closing agreements with the two largest retailers of Switzerland, Migros and Coop, said Hayek.
The device will come to market in two or three months, he said.
The Apple Watch will have health monitoring functions and applications for maps, photos and messages. The CEO of Apple, Tim Cook, also introduced a payment system for mobile devices last year.
Today the Swatch reported profits for the full year below analysts ‘ estimates because the company increased its investments and is suffering the adverse consequences of the appreciation of the Swiss franc.
1. Goodbye, pointers
São Paulo – last week the Mobile World Congress served as a stage for announcements in the area of wearable technology. Smart Watches marked the fair. The Samsung introduced three of them. Two updates of the Galaxy Gear, plus a device that merges watches and bracelets. But they are not the only ones.Models with different characteristics can be found in the market. EXAME.com listed here the coolest smart watches that are already on sale or will hit stores this year. It’s time to stop taking the smartphone in your pocket.
2. Samsung Galaxy Gear 2
At Mobile World Congress, Samsung showed off the new version of Galaxy Gear.The first had been thrown in a character almost of urgency and came with some points that needed to be improved. The main one was the camera on the bracelet.Now she’s on the clock itself. This causes the bracelets can be exchanged, allowing the user to vary the color, a second version, the Galaxy Gear Neo, was released and comes without the camera. Sign that users might not make so much question that camera. Samsung also put new interesting features like the heart rate sensor on the back of the watch. A downside of the device is that it works only with a few Samsung appliances. If you are user of some other Android, forget it, he’s no good for you. Samsung hasn’t started selling new versions.
3. Samsung Galaxy Fit
Another product that Samsung has shown at Mobile World Congress. The Samsung Galaxy Fit is a smart watch with bracelet. At first glance, your design is one of the most interesting of the current smart watches takes. The fabric is thin, vertical and curved, showing that it is possible to work with a clock without holding the traditional design of the times of pointers. As well as the Galaxy Gear, he has heart rate sensor on your back. Another similarity between the two is the lack of compatibility with other brands. He has not yet been released by Samsung.
4. Sony Smartwatch clock 2
The Sony SmartWatch clock 2 is already on the market from 2013. One of his strengths is that, unlike Samsung’s watches, it is compatible with other brands.The only requirement is that smartphone to which it is connected is the Android system 4.2. Among its functions is read emails, text messages and social networks like Twitter or Facebook. It also shows who is calling, so you don’t have to take the phone out of your pocket. In Brazil, he leaves for about 1 199 reais.
The Pebble was created with funding from the Kickstarter site and is one of the biggest hits of the collective funding site. At the beginning, the creators asked for $100000. In the end, managed to raise more than $10 million. In January this year, the company showed at CES in Las Vegas, the clock update. In addition to the normal version, they showed the Pebble Steel. With steel and leather bracelets, the version is more refined than the original. One of the main advantages is that by being made by an independent manufacturer, he works with both Android smartphones and iPhones. Another very good point is the digital ink screen. It does not emit light as the previous watches.
6. Qualcomm Toq
The Toq was created by Qualcomm, a maker of chips. According to the company, the goal is to show how smart watches market can be exploited. Running a version of Android, he can connect to smartphones with Google’s system. His screen is using a technology called Mirasol. She is a kind of digital ink, as well as the Pebble, but colorful. He has a good taste, without much exaggeration. His screen is 1.55 inches. It costs 250 dollars in the United States.
As well as the Pebble, the Cookoo was financed by Kickstarter platform. A really nice watch, he doesn’t try to break with such strength in tradition. Brings analog pointers and bottom dials that indicate whether calls, messages or emails were received. Before it was only compatible with Apple’s devices. iPhones from the 4s and iPads since the third generation. Now, however, he works with some (few) devices using Android. The Samsung Galaxy S4, Note 3 and the HTC One are the only ones who connect with the Cookoo. It costs $130 in the United States.
More a hybrid analog clock and digital functions. The time is displayed by traditional pointers. At the same time, however, he is able to connect via Bluetooth to a smartphone running Android or iOS. It comes with voice commands. The user can talk on the phone by the clock (as strange as that may be). The manufacturer has several models, which gives enough option to whoever wants to buy. His price is from 249 dollars in the United States.
The MetaWatch is a manufacturer who is playing with two different models. The Strata and Frame (in the photo). Both have the same functions. The difference is only visual. Strata is more basic and less elegant than the Frame, which in your time is a great watch and much better finished. They are able to pull the iPhone notifications, show the weather forecast and how shares of the stock market are going. You can also control music without taking your phone out of your pocket, something practical. The Strata goes for $179 and Frame for $229, both for sale in the United States.
10. Omate TrueSmart
The Omate knows where hitting your competitors. The company will launch your smart watch even in 2014. According to her, the watch is truly intelligent. The challenge comes in the sense that he doesn’t need a smartphone to work. He is able to work independently, make calls and receive messages without being tied to a cell phone. He was financed by Kickstarter. The request was for $100000, but the company was able to collect more than 1 million to create the product. To use the internet, it will come with a card slot with 3 g connection and also have room for microSD cards for data storage. He is in pre-order in the United States, for $249.
One more for the list of releases for this year, the Wellograph has been creating expectation. Your design is extremely elegant and their functions go beyond average presented by the devices so far. The Wellograph is the exact mix of smart watch with bracelet. He will drive and monitor heart rate. He will make reports that can be found in applications for Android and iOS. In them, the user can view your daily, weekly, or monthly drive. Compare the calorie-burning exercise or simply daily drive in well made graphics. The product launch is scheduled for the second half of this year.