The history of Google Instant Messaging on mobile platforms has always been somewhat erratic. In its day it failed to take the opportunity to Talk application be installed on all Android that were sold to dominate the market Since then it has changed course without being able to impose Despite the advantages that.
Without going any further, a dominant position in the sale of operating systems served to Microsoft to impose your web browser and that had to intervene the authorities to foster competition in this field. But Google did not achieve the same with Android, much less. The WhatsApp, Facebook Messenger, Line, Telegram and a long etcetera have eaten the ground to apps as Hangouts. And we are in the penultimate attempt to lead this market, perhaps something later.
Hangouts, the bet that went wrong
When Google saw that Talk application had no traction, he decided to make a drastic change. Submitted a new application, Hangouts, and endowed it with features very interesting calls and video calls, when the rest of the market applications did not have that functionality. However that application was linked to the mail account and not to the phone was an impediment for its use, while it came installed in series on almost all terminals Android West.
To encourage its use, Google took a step beyond, integrating SMS into the application. This was quite chaotic, preventing many times know if you were talking about by SMS or Internet with the interlocutor. A few updates fixed this problem, and the interface intuitive little, but it seems that it was not enough. In 2016 the integration of SMS became a voluntary by the user, and Google launched a specific application for short messages, Messenger, that also supported RCS (the operators WhatsApp).
However the highlight was that in the last Google I/O launched two new communication applications: Allo, messaging, and Duo, for video calls. These two functions are separated in two is quite strange and denotes that perhaps these projects were uncoordinated correctly. In fact there are rumors that will be integrated into the future.
Allo and Duo, future of Google Messaging?
The truth is that the launch of Allo and Duo have been quite a few disappointing. On the one hand not have been correctly advertised: installed by default in the new Android appear in Google Play, nor Google has made a powerful advertising campaign (as for example made with the browser Chrome for PC).
But now it seems that it is beginning to be changes. Allo and Duo (either separately or integrated) are the future of Google Messaging. Hangouts has the contandos days. Although when the new Google apps were presented at society said that Hangouts would exist already this week we have seen two very relevant fact: on the one hand on the part of companies (G Suite) Hangouts becomes two applications: Hangout Meet (for video conferencing) and Hangouts Chat (for messaging, but style Slack); and on the other hand Hangouts will lose the ability to manage the SMS.
That is, it seems to Google being dismantled what they created with Hangouts. He keeps it, Yes, but focusing it to the corporate market. And for home users, for the users of Android are Allo and Duo. Is close to the end of Hangouts.
Will they join in a single application Allo and Duo? Although rumors suggest that I do have my doubts. That Google now has separate Hangouts in two, as well as Allo and Duo, indicates that for some reason in Google they prefer separate applications.
But what is clear is that we we have a major change in the strategy of Google Messaging, just like when replaced Talk by Hangouts. The difference is that now the market is much more mature and it is difficult to reach the critical user mass so that they serve as something.