Apple officially introduced the Apple Watch, hoping to turn the game in a market where many of your competitors are already present
The Apple officially presented this Monday your Smart Watch, the Apple Watch, which will begin to be sold on April 24 with the hope of turning the game into a market where several of their competitors are already present.
Connected to the iPhone, the Apple Watch is designed as a wrist device for sending and receiving messages and calls, and for a variety of health monitoring applications.
The clock is also integrated with the mobile wallet Apple Pay and can be used to view photos and monitor news, as well as to connect with social media.
Also has a mirofone that allows the user to give voice commands through the Siri navigation system and an Uber application X to call taxis.
Their most rudimentary function: give the hours.
“It’s like having a coach on your wrist,” explained the ceo of Apple, Tim Cook, while presented the long-awaited Apple Watch. The product will have three versions: the generic Watch, stainless steel; the sporty Watch Sports, anodized aluminum;and the luxurious Watch Edition, with boxes of yellow gold or 18 carat rose.
The pre-sale will begin on April 10 to be delivered on April 24 in the United States, Canada, Australia and six other countries in Europe and Asia. The release date in Latin America was not informed.
Available in two sizes for each of the three collections, the initial sales price of the watch will be $349 in the United States, and goes up to $1,049, with all the extras.The Gold Edition will be sold starting at $10000.
“It’s the most personal device we’ve ever created,” said Cook in the presentation to the press in San Francisco, where he showed the variety of possible images on the screen of the gadget, which went from a classic clock hands to a Mickey Mouse animated.
“With the built-in microphone and headset, you can receive calls in your watch.Wanted to do this since I was five, “said Cook.
The Watch, which works with the latest Apple operating system, iOS 8.2 — available for download from this second-, is also integrated with the mobile wallet Apple Pay, increasingly popular in the United States as a means of payment quickly, and can be used to view the news and connect with social media.
“Now you’re in your wrist, not in your pocket or in your purse,” Cook said. “I think you will be surprised with what the designers are able to do when we listened to the community”.
A battery that lasts
The company based in California (Western u.s.) showed that it is possible to listen to music on the clock while the display of the device passes the letter. Also showed an application with which the user can open the garage door from a distance to let a family member who is locked out.
Tim Cook referred to a problem that has been the Achilles heel of the brand for a long time: the battery life of the products. The Apple Watch, guaranteed, “will soon become a fundamental part of your daily life, then the design so that it lasts the whole day”, or about 18 hours a day.
Apple enters, thus, in a market that already has several competitors, like the South Korean Giants Samsung and LG, as well as Sony and Japanese ‘ startups ‘ as the Pebble.
But analysts expect Apple to increase the share of this market by integrating your watch to the iPhone ecosystem and incorporate new applications and sensors for health and physical activity.
“The Smart Watches so far had limited success, which suggests that such connected devices need a product ‘ Magician ‘ to be adopted” by the general public, Cathy Boyle, an analyst at eMarketer consulting.
According to the expert, the Apple Watch would fulfill this function because Apple can always count on consumers who are loyal to the brand.
Research firm Strategy Analytics, which bet on the success of the Watch, estimates that Apple will sell 15,400,000 units worldwide in 2015, which would guarantee a market segment of 55%.
ABI Research’s analysts were more cautious and predicted 13,770,000 units sold, I mean: less than half the market.
For now, the traditional watchmaking companies responded to the news.
Apple also introduced on Monday a new version of your MacBook laptop computer, with a thinner design than the MacBook Air, in addition to 30% reduction in the cost of the subscription television service AppleTV.
1. All on your wrist
Sao Paulo-the Apple Watch is coming. Apple, of course, has already presented the new device-but he is not yet available to the public. The company announced that sales will begin in the spring (americana). May not pass. Some people in the middle that in February he will be in stores. In any case, the initial price, USA, will be $349. Even not on sale, we know a lot about the Apple Watch and your ability to interact with various aspects of daily life. In fact, the race to announce the device has started. See, in the Gallery of pictures, all you can do with the smart clock.
2.1. Tell the time
Yes, let’s not forget that Apple Watch is a watch. There will be a show function on the screen the hours, with several design options: pointers, digital display etc
3.2. Measure the heartbeat
Four sensors on the back of the clock, which will be against the skin, can measure your heart rate and your heartbeat. With this, there will be applications for the sport and to physical conditioning.
4.3. Take care of health
Measuring the pulse and counting your steps, the clock can control how far you walked and even issue alerts when you spend a lot of time sitting.
5.4. Manage your contacts
You can access your Rolodex, synchronized with your smartphone.
6.5. Make and receive calls
You also will be able to receive phone calls from your cell phone without taking it out of your pocket. Be able to control everything about the watch.
7.6. Use maps and GPS
You will be able to access maps in Appel Watch and clock will serve as a GPS. It can, for example, vibrate or issue an alert when you have to enter in a particular street. So you don’t take your eye off the road and maintains a safe direction.
8.7. Make payments
You can make payments using the clock, as well as the methods already exist to pay using your smartphone.
9.8. Send and receive messages
As soon as I get a message on your smartphone, you can check it quickly on the wrist.
10.9. Use applications
The applications that we already know, like Facebook, develop their versions to the clock. You will receive notifications and practical messages, if desired.
11.10. Use new applications
But companies have already started to develop applications specific to the clock.For example, BMW: is creating an app that will make you turn on your car directly from the device.
12.11. Use the voice command
Siri will be present in Apple Watch too. With a simple voice command, you can search for streets, contacts, cinemas, restaurants, weather …
13.12. Receive information
The Apple Watch is intended to help in the day-to-day details. For example: with an app from an airline, it will remember your flight time automatically.
14.13. Customize your appearance
The watch is an accessory to create a visual too. Apple will provide different cops, for the user to change the appearance of the watch when you want, depending on taste and occasion. Other companies should create customizable strips too.